Venturing into the realm of ad networks can feel like embarking into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for maximizing your advertising spend and achieving tangible results. First, we need to understand the fundamental types of pricing structures commonly employed by ad networks. Generally, a

Banner banners are a prevalent type of online advertising that appear on websites. They come in various dimensions, from small rectangular graphics to larger, extensive banners that dominate the page. These visuals aim to attract users' focus and promote products, services, or brands. Traditionally, banner ads are static displays However, recent t